See Previous Results of Barry Real Marketing
By · CommentsHi everyone. I've had this testimonial from the Internet legend Howie Schwartz and now finally posted it.
See what he has to say about me and how we can help your local business.
Hello people,
Don't you think its about time to start paying attention to the Internet? If you have a traditional business and you are not using the Internet effectively to market your business you are going to be behind and lost and going to the way side like the newspaper companies are. I found this article below that shows some news that we knew that was coming. Guess what, I found this news article on the Internet 
Check it out here from Mashable.com:
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As of the end of 2010, more people get their news from the Internet than from newspapers — and more ad dollars went to online outlets than to newspapers, too.
In surveys conducted by the Pew Project for Excellence in Journalism, 34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favored newspapers); and a full 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.
Of course, the 18-to-29-year-old group overwhelmingly cast their vote with the web; 65% said the Internet was their main news source.
Poynter’s annual State of the Media report showed that the web was the second most popular source of news; local television news is still the number one source for the majority of people. Local TV also led in revenues, with digital media coming in second.
Also, online news media was the only medium that saw growth year-over-year; from radio to television to newspapers and magazines, every other medium saw a decline in audience.
In general, it can be said that text-based news audiences are dwindling. Only 40% of people in the study said they read the news in an online or print newspaper, a 12% drop from five years ago.
Last year marks the first time online advertising outpaced newspaper advertising. The sector grew 13.9% between 2009 and 2010 to reach a $25.8 billion total. Not all of that ad spend went to online news publications; in fact, search advertising continues to dominate the online ad spend landscape.
We’ve been watching the web’s impact on journalism for quite some time — both how the Internet is affecting newsrooms and newspapers and how it’s changing the way viewers and readers get news. With many outlets beefing up their online and mobile strategies even as print sales decline, the figures from Poynter’s research are nostalgia-inducing and predictable at the same time.
After all, once The New York Times admits print’s days are numbered, it’s pretty much a long, slow and painful downward spiral to the point that the newspaper, like the vinyl record, is a relic for collectors and anachronists.
For now, though, we continue to look forward. The Pew Project’s research showed that almost half of Americans in a survey said they got at least some of their news on a mobile device or tablet. And as tablet makers, app makers and news outlets continue to perfect the news consumption experience on that form factor, we’ll have a whole new breed to analyze and fret over this time next year.
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So what do you think of that? It was bound to happen right?
Chime in below and click the like button if you found this interesting.
John Barry
Dominate Google Local Search Maps
By · CommentsIf you have a local business and are listed in Google's Local Business Center, don't you want to Dominate the Google Local Search? I mean when people are looking for your business don't you want to be listed 1st or better yet…
Be the Only Business listed on the page?!?!
This would be the equivalent of being the only business in the Yellow Pages in your category back when people actually used those things.
Below you can see an example of how I helped a client get a single map listing. Can you imagine how much business this can generate for your company?
Now if you want to get started you need to claim your listing in the Google Local Business Center.
So here's the quick steps to get you started.
1) Go to Google's Local Business Center right here ==> www.google.com/local/add
2) Complete your profile throughly using keywords you want to rank for
3) Enter the proper categories
4) Confirm your listing
5) Tweak and optimize you listing
6) Get your site listed with all the other major local listing sites to boost your authority in Google's eyes
Now obviously this is a quick and simple explanation but it should get you started and at least get you listed.
If you are looking to get a top ranking in Google local search, get your listing optimized to get you more customers I have a solution for you. I'm now offering a…
Local Business Listing Search Domination Plan
- In this plan, we will help you choose highly targeted keywords that your customers will be using when they are looking for your services and work to get your listing to the TOP of the 1st PAGE OF GOOGLE!
- Create a professional custom OPTIMIZED business listing in the top 4 largest online local business directories Google, Yahoo, Bing and Best of the Web.
- Submit your business information including all your contact information and website to 50 more important local business directories
- PLUS…we will provide Always ON 24 / 7 / 365 online business reputation monitoring (know when someone mentions or writes a review about your business online so you can make sure your business’s good reputation is always safe)
All at the special price of $179 $149
But hurry this special price will only last until March 31st, 2010.
To get started now with this program email me at john@barryrealmarketing.com or call (281) 627-8828.
If you want to learn how your business can get multiple listings on the 1st page of Google then check out my FREE Course on Dominating Local Search
There’s Nothing Super about The Super Bowl Commercials
By · Comments
Wow! What a game! Everyone was talking about what a great win the New Orleans Saints had last night and I have to agree. Awesome game.
Now, as a marketer, I watched the game for other reasons as well, and the Colts definitely weren't the only losers last night.
I mean did you see all those overpriced commercials that were most likely produced by some monkeys at a high priced ad agency. I mean yeah…some were funny… but what does fat guys running around in their underwear have to do with getting a job? Does that appeal to the women crowding around watching the game? Definitely doesn't excite the men who were watching. (Think Target Market People)
Don't get me wrong. I thought the commercial was funny but who is gonna remember the company when you're ready to look for a job? Who is gonna TAKE ACTION? Isn't the purpose of advertising to get people to take an action (preferably go somewhere, buy something)?
Well there were a couple of commercials that actually "Got It".
One that really got it was GoDaddy.com. They spend a ton of money every year on their Super Bowl ads but its okay cause they get it. The have attractive looking females (appeals to men and women) that have an appealing story…then its stopped with a CALL TO ACTION to learn more.
Another company that did a so so job was Denny's. They have calls to action (offers for FREE food). The things I would have done differently would be to target the football crowd, show what my product or brand is along with the benefits, make an offer, send them to a website or facebook page where they have to sign up for the offer so you can teach them more about your offer and then be able to market to them over and over by building a relationship with them.
Remember all ads, must contain these 5 components no matter what type of advertisement it is:
1. A Strong Headline
2. Copy should state the benefits.
3. Have an offer.
4. Needs a call to action.
5. Must have a deadline.
Does all of your marketing materials have all these criteria?
Download my FREE report ==========> Marketing Report and "Mini-Course"
To see examples of how to use the 5 criteria in your marketing.
K..gotta run but I want to hear your comments. Leave a comment below.
John Barry
Like Tiger Woods, “Master” Your Local Business Marketing
By · CommentsNo this isn't another breaking news upd
ate on the latest saga of the Tiger Woods saga but it is a little lesson on marketing your business.
As you know everyone absolutely love news stories, especially ones that involve huge celebrities. (Remember the news coverage on the Michael Jackson death?) As the famous marketer Robert Collier said "You must enter into the conversation already happening in your customers mind…"
With news stories like this you can take advantage of what people are already talking about and slide your marketing message right in with what they are already thinking about.
No, I'm not saying compare your business with the Tiger Woods situation… that can be a sticky situation since many people are opposed with what is going on with it.
Let me give you an example of how you could take advantage of current events.
1) Use it in your headline for a marketing piece to grab your customers attention as I have here. An example is I recommended a car insurance company that I advise to use the headline "If Tiger Woods Had Gone With XXX Auto Insurance, He Would Have Gotten _____".
2) Create a unique package/offer or rename one of your existing offers to relate with the headline.
3) Make a story that ties your offer in with the news event.
4) Email and snail mail this offer to new or existing customers but most definitely talk about it on your website and blog. This can create word of mouth and could go viral on the Internet. Other advantages is it can boast your SEO and search engine marketing greatly.
These tips obviously can be applied to any news event. The closer it relates to your potential customers the better.
Some other recent examples you could have used was Twilight: The New Moon, The Balloon Boy, or the recent snow storms.
The main point of all of this is DON'T BE BORING in your marketing! Find a reason to contact your customers and build relationships!
Have a profitable week.
John Barry
(281) 627-8828
