Barry Real Marketing | Local Online Marketing | Sugar Land SEO

More People Use The Internet For News Than From Newspapers

John Barry — Wed, 16 Mar 2011 06:33:11 +0000

Hello people,

Don't you think its about time to start paying attention to the Internet? If you have a traditional business and you are not using the Internet effectively to market your business you are going to be behind and lost and going to the way side like the newspaper companies are. I found this article below that shows some news that we knew that was coming. Guess what, I found this news article on the Internet Check it out here from Mashable.com:

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As of the end of 2010, more people get their news from the Internet than from newspapers — and more ad dollars went to online outlets than to newspapers, too.

In surveys conducted by the Pew Project for Excellence in Journalism, 34% of respondents said they read news online within the past 24 hours (as opposed to 31% who favored newspapers); and a full 41% said they get most of their news online, 10% more than those who said they got most of their news from a newspaper.

Of course, the 18-to-29-year-old group overwhelmingly cast their vote with the web; 65% said the Internet was their main news source.

Poynter’s annual State of the Media report showed that the web was the second most popular source of news; local television news is still the number one source for the majority of people. Local TV also led in revenues, with digital media coming in second.

Also, online news media was the only medium that saw growth year-over-year; from radio to television to newspapers and magazines, every other medium saw a decline in audience.

In general, it can be said that text-based news audiences are dwindling. Only 40% of people in the study said they read the news in an online or print newspaper, a 12% drop from five years ago.

Last year marks the first time online advertising outpaced newspaper advertising. The sector grew 13.9% between 2009 and 2010 to reach a $25.8 billion total. Not all of that ad spend went to online news publications; in fact, search advertising continues to dominate the online ad spend landscape.

We’ve been watching the web’s impact on journalism for quite some time — both how the Internet is affecting newsrooms and newspapers and how it’s changing the way viewers and readers get news. With many outlets beefing up their online and mobile strategies even as print sales decline, the figures from Poynter’s research are nostalgia-inducing and predictable at the same time.

After all, once The New York Times admits print’s days are numbered, it’s pretty much a long, slow and painful downward spiral to the point that the newspaper, like the vinyl record, is a relic for collectors and anachronists.

For now, though, we continue to look forward. The Pew Project’s research showed that almost half of Americans in a survey said they got at least some of their news on a mobile device or tablet. And as tablet makers, app makers and news outlets continue to perfect the news consumption experience on that form factor, we’ll have a whole new breed to analyze and fret over this time next year.

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So what do you think of that? It was bound to happen right?

Chime in below and click the like button if you found this interesting.

John Barry

See Previous Results of Barry Real Marketing

John Barry — Fri, 11 Mar 2011 06:09:14 +0000

Hi everyone. I've had this testimonial from the Internet legend Howie Schwartz and now finally posted it.

See what he has to say about me and how we can help your local business.

Dominate Google Local Search Maps

John Barry — Mon, 22 Feb 2010 16:41:15 +0000

If you have a local business and are listed in Google's Local Business Center, don't you want to Dominate the Google Local Search? I mean when people are looking for your business don't you want to be listed 1st or better yet…

Be the Only Business listed on the page?!?!

This would be the equivalent of being the only business in the Yellow Pages in your category back when people actually used those things.

Below you can see an example of how I helped a client get a single map listing. Can you imagine how much business this can generate for your company?

Now if you want to get started you need to claim your listing in the Google Local Business Center.

So here's the quick steps to get you started.

1) Go to Google's Local Business Center right here ==> www.google.com/local/add

2) Complete your profile throughly using keywords you want to rank for

3) Enter the proper categories

4) Confirm your listing

5) Tweak and optimize you listing

6) Get your site listed with all the other major local listing sites to boost your authority in Google's eyes

Now obviously this is a quick and simple explanation but it should get you started and at least get you listed.

If you are looking to get a top ranking in Google local search, get your listing optimized to get you more customers I have a solution for you. I'm now offering a…

Local Business Listing Search Domination Plan

In this plan, we will help you choose highly targeted keywords that your customers will be using when they are looking for your services and work to get your listing to the TOP of the 1st PAGE OF GOOGLE!
Create a professional custom OPTIMIZED business listing in the top 4 largest online local business directories Google, Yahoo, Bing and Best of the Web.
Submit your business information including all your contact information and website to 50 more important local business directories
PLUS…we will provide Always ON 24 / 7 / 365 online business reputation monitoring (know when someone mentions or writes a review about your business online so you can make sure your business’s good reputation is always safe)

All at the special price of ~~$179~~ $149

But hurry this special price will only last until March 31st, 2010.

To get started now with this program email me at john@barryrealmarketing.com or call (281) 627-8828.

If you want to learn how your business can get multiple listings on the 1st page of Google then check out my FREE Course on Dominating Local Search

There’s Nothing Super about The Super Bowl Commercials

John Barry — Tue, 09 Feb 2010 03:59:08 +0000

Wow! What a game! Everyone was talking about what a great win the New Orleans Saints had last night and I have to agree. Awesome game.

Now, as a marketer, I watched the game for other reasons as well, and the Colts definitely weren't the only losers last night.

I mean did you see all those overpriced commercials that were most likely produced by some monkeys at a high priced ad agency. I mean yeah…some were funny… but what does fat guys running around in their underwear have to do with getting a job? Does that appeal to the women crowding around watching the game? Definitely doesn't excite the men who were watching. (Think Target Market People)

Don't get me wrong. I thought the commercial was funny but who is gonna remember the company when you're ready to look for a job? Who is gonna TAKE ACTION? Isn't the purpose of advertising to get people to take an action (preferably go somewhere, buy something)?

Well there were a couple of commercials that actually "Got It".

One that really got it was GoDaddy.com. They spend a ton of money every year on their Super Bowl ads but its okay cause they get it. The have attractive looking females (appeals to men and women) that have an appealing story…then its stopped with a CALL TO ACTION to learn more.

Another company that did a so so job was Denny's. They have calls to action (offers for FREE food). The things I would have done differently would be to target the football crowd, show what my product or brand is along with the benefits, make an offer, send them to a website or facebook page where they have to sign up for the offer so you can teach them more about your offer and then be able to market to them over and over by building a relationship with them.

Remember all ads, must contain these 5 components no matter what type of advertisement it is:

1. A Strong Headline
2. Copy should state the benefits.
3. Have an offer.
4. Needs a call to action.
5. Must have a deadline.

Does all of your marketing materials have all these criteria?

Download my FREE report ==========> Marketing Report and "Mini-Course"

To see examples of how to use the 5 criteria in your marketing.

K..gotta run but I want to hear your comments. Leave a comment below.

John Barry

Like Tiger Woods, “Master” Your Local Business Marketing

John Barry — Wed, 09 Dec 2009 04:48:07 +0000

No this isn't another breaking news update on the latest saga of the Tiger Woods saga but it is a little lesson on marketing your business.

As you know everyone absolutely love news stories, especially ones that involve huge celebrities. (Remember the news coverage on the Michael Jackson death?) As the famous marketer Robert Collier said "You must enter into the conversation already happening in your customers mind…"

With news stories like this you can take advantage of what people are already talking about and slide your marketing message right in with what they are already thinking about.

No, I'm not saying compare your business with the Tiger Woods situation… that can be a sticky situation since many people are opposed with what is going on with it.

Let me give you an example of how you could take advantage of current events.

1) Use it in your headline for a marketing piece to grab your customers attention as I have here. An example is I recommended a car insurance company that I advise to use the headline "If Tiger Woods Had Gone With XXX Auto Insurance, He Would Have Gotten _____".

2) Create a unique package/offer or rename one of your existing offers to relate with the headline.

3) Make a story that ties your offer in with the news event.

4) Email and snail mail this offer to new or existing customers but most definitely talk about it on your website and blog. This can create word of mouth and could go viral on the Internet. Other advantages is it can boast your SEO and search engine marketing greatly.

These tips obviously can be applied to any news event. The closer it relates to your potential customers the better.

Some other recent examples you could have used was Twilight: The New Moon, The Balloon Boy, or the recent snow storms.

The main point of all of this is DON'T BE BORING in your marketing! Find a reason to contact your customers and build relationships!

Have a profitable week.

John Barry

Barry Real Marketing

(281) 627-8828

3 Things to Do NOW to Get a Flood of Customers

John Barry — Wed, 02 Dec 2009 04:48:57 +0000

Sorry I missed last week…I took off last week due to spending
time relaxing and having a great Thanksgiving weekend. I made it to
the Parade here in Houston and then had a chance to help feed
the homeless. I'm not trying to sound Woo-woo but it was
a great feeling to see the people's faces when you put turkey on their
plate. They would just light up. Just made me realize how lucky we really are.

I could carry on and on but I know you want the meat so,

Back to the grind…

I hope these lessons are helping with your business growth.
Remember the key to all of this is taking action.
Don't just learn these strategies and then sit on your hands.

Take at least one action a day to work on your business.

Well on to the lesson…

You don't need me to tell you how difficult today's market place is
because you have everyone talking about it around every corner.

Well actually I'm here to tell you different. It's actually a GREAT
time to put a whooping on your competition, snatch up
tons of clients, and put yourself in a position to be
really profitable now and especially when things start turning
around. The real key is to be smart and use all your
resources properly.

What I am going to share with you are the 3 things you need to
do right now to generate tons of leads in the
most cost effective manner.

1. Market Your Business Online

Of course I would put this one first, but seriously…the Internet
is a huge force and consumers (your potential customers) are relying on it big time.
Consequently, other media like the yellow pages
and newspapers are dying a slow death. If you're still
spending money in either of these media, I hope it's only
because you're already maxing out your Internet marketing
efforts.

You see, with Pay Per Click marketing you create targeted
ads that position you in front of interested, ready-to-buy
prospects at the EXACT moment they're looking for you. Plus,
you only pay when someone clicks on your ad.

Could you imagine the look on your yellow pages or newspaper
ad reps if you told them you'll only be paying AFTER someone
responds to your ad? Well, that's exactly what happens when
with Pay Per Click marketing.

Now of course that is called "Pay" per click for a reason, you
are spending a lil money to get someone to come to your site.
Another area of online marketing that is more cost effective (FREE!)
is Search Engine Optimization (SEO). This is the process
of making your website appealing to the search engines so
you get ranked high for certain keywords.

For example, if you're in Pearland, TX and you provide
chiropractor services, you'd want to rank well for
'chiropractor Pearland TX'. If you can get your website onto page
1 of Google, the amount of traffic it could generate could
keep you busy for the next 5 years.

I don't necessarily agree with traditional SEO where you only
rank one page on the first page of Google. I like to dominate
the whole 1st page of Google with my services. To see what
I mean go to google and type in "Sugar Land SEO"
or just click here to see. 7 out of the 10 pages lead back
to my business.

2. Use Highly Targeted Direct Mail

This is another area I've talked about time and time again.
(Read my past blog posts for more specifics on it.)
If you're sending out direct mail, but aren't doing anything
to make sure it's highly targeted, you're wasting both time
and money.

Direct mail is still one of the most effective means of
generating new prospects and clients, but only if done
correctly. Unfortunately, most companies blast out 5,000
postcards to names within a certain area, but they don't
give any thought as to how qualified that 'prospect' truly
is.

To be most effective, I recommend trimming your direct mail
list to somewhere around 1,000-2,500 names, depending on
your budget, and then send them not just one postcard or
letter, but send them a series of letters, once a month or
so over the next 12-18 months.

Yes it seems like a lot, but the results you'll generate
will absolutely blow away the traditional 'blast out 5K
postcards in the Spring and in the Fall'.

3. Create Joint Venture Relationships

This method is one of the most overlooked marketing methods.
I mean the name of the game is "get your sales message in
front of as many qualified prospects as possible", right?

Well, as you no doubt already know, it's an extremely
expensive and time consuming proposition.

But when you partner up with businesses that are already
servicing your ideal client you bypass both the time and
expense part because you're borrowing the trust and
credibility your JV partner has with his client list.

The best way to approach this is to find a group of
non-competitive businesses that are already servicing your
ideal client. Come up with some killer offer you can make
them and tell your new JV partner that you'll let him give
this offer to his clients as a 'gift'.

Your JV partner will send out a letter (or you send it out
on their stationary written like it's from them) telling his
customers about the 'free gift', he gets a bunch of
surprised and satisfied clients, and you get a whole bunch
of new, qualified clients for your business.

Listen John, I'm not going to sugar coat things and
tell you all this economic turmoil is just a bunch of
baloney made up by the news media. Yes, I do believe they
tend to exaggerate things quite a bit, but the problems
we're seeing are very real.

However, it doesn't mean you can't still create a thriving,
profitable business amidst the storm. All it takes is a
little focus, some determination, but most importantly SMART
execution of solid business principles.

I've shared 3 such ideas with you today, so now it's up to
you to put them into effect for your business!

Please leave a comment below or any other questions
you may have or just shoot me an email at john@barryrealmarketing.com.

John Barry
Barry Real Marketing
(281) 627-8828

P.S. Stay tuned I'm working on a short tutorial for finding local
clients on Twitter and all creating a guide for getting your
business on the 1st page of Google.

Why Search Engine Marketing Is Better

John Barry — Tue, 24 Nov 2009 04:02:19 +0000

Are you still solely using magazines, yellow pages, TV or radio to market your local small business? Have you heard of the Internet? Well hopefully you have since you are reading this now, but have you recognized the power of the Internet for building your business? As you know I advocate combining as many media as you can that brings in leads profitably. Well not all marketing media are created the same.

See the chart below comparing how the different media stack up to Search Engine Marketing. I'm not talking about throwing up a website or just SEO. I'm talking about a whole process… Now just look at the benefits below and then give me a call to learn how I can help your company implement this.

(Chart provided by Martin Maybruck…follow him on Twitter, he has a lot of great tips as well) www.twitter.com/ccnetworks

7 Elements To Successfully Marketing ANY Business In ANY Economy

John Barry — Mon, 09 Nov 2009 10:37:44 +0000

Hope you are enjoying this great weather. Here in Houston the weather
was perfect and was great to spend some time outside.

Now as for the marketplace weather and conditions change and
the way people buy products and services shifts and adjust
right along with it. And given the roller-coaster ride we've
been on lately, the marketplace and our clients have shown
some pretty erratic behaviors.

In addition to last weeks lesson, it's important to know
a few basic principles will help you be competitive in
these new times.Actually, these principles are the
foundation of success in ANY marketplace environment.

That means they'll work in good times and in bad.

So, what are these core success principles?

Here's my list of the top 7:

1. Marketing should be your #1 priority. No customers, no
business, plain and simple.

2. You should be doing something EVERY SINGLE DAY to market
your business. Doesn't matter how small it is. Take action.

3. Focus on quality prospects not quantity. A handful of
quality prospects will do a whole lot more for your business
than a bunch of mediocre ones.

4. Become known as 'the expert'. People like to work with
'the best' and the way you can become known as that is to position
yourself as 'the expert'.

5. Forget about branding your business. Build name recognition
    through consistent, effective direct response marketing. This
    does not mean blast your name out there in worthless
    advertisement you see other companies doing. Do you have
    the budget that Coca-Cola and McDonalds does? Use direct response only.

6. If you're not online yet, you're already waaaaay behind the
    curve. Because of the way your customers and prospects are
    researching their options, you've got to be online when they
    come looking for you.

7. Don't forget about your existing customers. They're your most
valuable asset and it's 10x's easier to sell them than it is to
sell to a brand new customer.

Keep these 7 points in mind as your looking to grow your business
and as you position it for future growth.

Here's to a profitable week!

John Barry
www.BarryRealMarketing.com
(281) 627-8828
john@barryrealmarketing.com

P.S. What kind of information could I provide that would make this more valuable? Is it Internet
marketing? Creating effective marketing pieces?
Creating referrals and getting more loyal customers?

Let me know what your biggest marketing challenges are so I
can provide you with the information that will have the most
impact and benefit on your business!

What Business Are You Really In?

John Barry — Tue, 03 Nov 2009 03:30:00 +0000

Sorry its been so long since I've written…

Hope you enjoyed your Halloween…now its time to
really get to work. Only 2 months left until the NEW YEAR!
Things have been hectic around here.

Helping other businesses stay afloat in these
tough times is my specialty and has been keeping
me busy.

If your interested in learning more about how I
can help you give me a call, I have some openings
and giving away Two (2) FR*EE 30 day trials away.

Well let's get to today's subject.

What business are you really in?

Insurance business, plumbing business,
real estate business…???

The real business that all of us need
to be in is MARKETING our "Insurance business,
plumbing business, real estate business…"

Isn't it true that without customers
you have no business?

Without a business, you lose out, your employees lose
and your customers lose!

So why is it that you aren't doing anything
to bring in more customers?

You know your customers love your products
and services, but you just need more of them.

You need to learn or find someone who can help
with your marketing.

In these times you can't just give your money to
the yellow page ad salesman and tell him to
create an ad (who uses the yellow pages still anyways?)

Look at the newspapers! They are going out of business.
You know why? Cause businesses know advertising there is
not profitable when you don't have the proper marketing knowledge

They haven't learned the skills to bring in customers.

Your job as a business owner is to get the cash
register to ring.

You need to be studying marketing and strategies
that are going to bring you a constant stream of
customers or at least know the basics so you know you
aren't getting scammed out of you money
when you do hire someone to do your marketing.

Stay tuned and I will be sending you important emails
that will tell you the most common marketing mistakes
of business owners, give you great tips for online
and offline that will start making you money.

In the mean time, this week's homework is to
send me an email at john@barryrealmarketing.com
to let me know what marketing challenges you are
currently facing.

Secondly, you need to study all my posts on my blog
at www.barryrealmarketing.com
There are many great lessons that will get you started.

Have a profitable week,

John Barry
Barry Real Marketing
www.barryrealmarketing.com
(281) 627-8828

P.S. Give me a call @ (281)627-8828 if you would
like to discuss how I can help you get more
customers online. I'm giving away a 30 day FR*EE
trial of my services, just send me an email.

How to Schedule Your Tweets for Your Business

John Barry — Tue, 29 Sep 2009 01:58:28 +0000

The next step after you have a Twitter account set up is automating your account.

As business people we don’t have the time to sit around on the Internet all day sending out messages, so that is how this next tool is such a time saver. Tweetlater.com or SocialOomph.com allows you to schedule your Tweets up to a year in advance.

Another great feature is that it allows you to follow people back that follow you.

Check out the video and then let me know if you have any questions in my comments.

John Barry
Local Internet Marketing Guru
Follow me on Twitter