Like Tiger Woods, “Master” Your Local Business Marketing
ByNo this isn't another breaking news upd
ate on the latest saga of the Tiger Woods saga but it is a little lesson on marketing your business.
As you know everyone absolutely love news stories, especially ones that involve huge celebrities. (Remember the news coverage on the Michael Jackson death?) As the famous marketer Robert Collier said "You must enter into the conversation already happening in your customers mind…"
With news stories like this you can take advantage of what people are already talking about and slide your marketing message right in with what they are already thinking about.
No, I'm not saying compare your business with the Tiger Woods situation… that can be a sticky situation since many people are opposed with what is going on with it.
Let me give you an example of how you could take advantage of current events.
1) Use it in your headline for a marketing piece to grab your customers attention as I have here. An example is I recommended a car insurance company that I advise to use the headline "If Tiger Woods Had Gone With XXX Auto Insurance, He Would Have Gotten _____".
2) Create a unique package/offer or rename one of your existing offers to relate with the headline.
3) Make a story that ties your offer in with the news event.
4) Email and snail mail this offer to new or existing customers but most definitely talk about it on your website and blog. This can create word of mouth and could go viral on the Internet. Other advantages is it can boast your SEO and search engine marketing greatly.
These tips obviously can be applied to any news event. The closer it relates to your potential customers the better.
Some other recent examples you could have used was Twilight: The New Moon, The Balloon Boy, or the recent snow storms.
The main point of all of this is DON'T BE BORING in your marketing! Find a reason to contact your customers and build relationships!
Have a profitable week.
John Barry
(281) 627-8828
